GenBank records typically come with links to related NCBI records, such as the  NCBI Taxonomy and PubMed databases, but not all sequences have PubMed records. For example, sequence 
DQ343272 has the following publication record:
REFERENCE   1  (bases 1 to 563)
  AUTHORS   Schubart,C.D., Cannicci,S., Vannini,M. and Fratini,S.
  TITLE     Molecular phylogeny of grapsoid crabs (Decapoda, Brachyura) and
            allies based on two mitochondrial genes and a proposal for
            refraining from current superfamily classification
  JOURNAL   J. Zoolog. Syst. Evol. Res. 44 (3), 193-199 (2006)
Ideally, every publication would have a GUID, and the GenBank record would be linked to that GUID. As a first step to this, bioGUID uses a simple web service to parse the 
JOURNAL field and look for a DOI. The web service uses the Open Source 
ParaTools to extract metadata from the citation, then calls 
CrossRef's OpenURL resolver to search for a DOI. 
Returning to the example above, if we append 
J. Zoolog. Syst. Evol. Res. 44 (3), 193-199 (2006) to http://bioguid.info/cgi-bin/paracite?q=, we get this XML result (you can get the same result by clicking 
here):
<?xml version="1.0" encoding="UTF-8"?>
<paracite result="parsed">
   <issue>3</issue>
   <date>2006</date>
   <year>2006</year>
   <publication>J. Zoolog. Syst. Evol. Res.</publication...</marked>
   <volume>44</volume>
   <match>_PUBLICATION_ _VOLUME_ (_ISSUE_), _SPAGE_-_EPAGE_ (_YEAR_)
</match>
   <epage>199</epage>
   <title>J. Zoolog. Syst. Evol. Res.</title>
   <spage>193</spage>
   <ref>J. Zoolog. Syst. Evol. Res. 44 (3), 193-199 (2006)</ref>
   <openurl>sid=paracite&spage=193...year=2006 </openurl>
   <doi>10.1111/j.1439-0469.2006.00354.x</doi>
</paracite>
If the 
result attribute of the 
paracite tag is 
parsed, then the service found a template that matches the citation (shown in the 
match tag) and extracted the metadata. If it didn't match a template, the attribute is set to 
failed and no metadata is returned. 
Any metadata found is used to construct an OpenURL query, which is sent to CrossRef. In this example, the reference has the DOI 
doi:10.1111/j.1439-0469.2006.00354.x, which gives us a GUID to link the sequence to. This is an example of finding an existing GUID based on metadata, and thereby adding value to a GenBank record.